Big Ez


FREELANCE:


  • Brand Identitty
  • Logo Design
  • Art DIrection
  • Animation

Introduction

Big Ez makes rebellion high fashion. Here, fashion is a form of joy and is fully invested in the club culture it is born from.

Drawing on music ephemera  circulating Manchester in the 2010s, an expressive identity which visualises Big Ez’s ‘punkish’ attitude.  


The Brand Concept
Erin began making clothes to go out with her friends in Manchester. Her brand has grown from a philosophy of exploring freedom through fashion and being unapologetically fun. 

It does this successfully as Big Ez clothing has been worn by many musicians such as Madonna, Nia Archives, Katy B, and Taylah Elaine


Bringing it to life

 Art direction leans into the rawness of 2010s ‘Cool Britannia’ aesthetics and the attitude is conveyed through DIY, ephemeral graphics. 

Imperfection is celebrated as graphics draw from receipts and clothing tags creating a confident graphic language that leans into nostalgia. However, the roughness is balanced with an editorial styling to step into the high fashion space.