Tash Cobb
Bourii
REGULAR PRACTICE:
- Packaging Design
- Asset roll-out
- Artworking
Bourii brings harmony to a chaotic modern world. The body oils turn to nature for healing properties which is reflected in a tactile, human brand identity’s.
Wordmark provided, however all packaging and layout is designed.
The Brand Concept
Modern life moves quickly and there’s little room for balance. So Bourii rituals offer a moment to slow down and reconnect with the body.
Bourii body oil’s restorative qualities are visualised with art direction, earthy colour choices and a brand which express the sensory experience.
The brand communicates quiet luxury rooted in natural harmony and care.
Bringing it to life
Restoration and calm is delivered by gentle typography and spacious layouts. Intimate art direction expresses connection to the body, celebrating a moment of self-attention and grounding.
A wordmark with movement reflects the fluid oil. Concrete poetry style typesetting forces a moment of pause and reflection.
How each packaging element will be revealed has been fully considered. All elements layer together, sitting harmoniously without interrupting each other.