Time Well Spent


FREELANCE:

  • Brand Identity
  • Design Concepts
  • Logo Design
  • Asset roll-out
  • Editing
  • Animation

Introduction
Culture doesn’t grow in uniformity, neither does good music. It evolves through difference.

A platform that supports under-represented artists needs to harness distinct tastes and voices coming together to create something unique.


The Brand Concept
The brand is built on the idea that a music platform should feel as dynamic as the sounds it shares. The brand embraces variation, allowing different elements to exist together but not fully synthesising.

The brand system mirrors the music, while allowing for future growth into other cultural fields. The identity can continue to evolve alongside the music it promotes.


Bringing it to life
‘Time Well Spent’ is immortalised with the clock graphics to communicate the brand ethos: living presently & intentionally.

A suite of variable logos which are used across assets for a visual identity of unified eclecticism. This allows the identity to evolve alongside the music it promotes.

The recording studio’s glowing roof tiles informed the grid system whilst gradients reflect vibrations of music.

Each iteration feels unique but remains distinctly part of the same platform through colour and shared graphics.